
Communications that matter.
Colette Cooper
Freelance Communications Strategist for heart-led brands.
Making messages clear, human and vibrant for all audiences.
I take a circular approach to deliver a sustainable strategy and tactical comms for your business.
Circularity is key for sustainability.
I take this approach with my work.
Review what is working and what isn’t.
Develop a bespoke strategy that can evolve over time.
Create content aligned to the strategy.
Publish.
Repeat.
My Skills and Expertise
Marketing and Communications
Strategy
Brand Storytelling and Messaging
Planning and Execution
Internal Communications
Audience Engagement
Content Production
Market Research
Social Media Analysis
Channel Audit
Awards Application Writing
Tone of Voice
My services
Start Small
Working closely with small business owners.
I’ll work with you over a short period to develop a sustainable comms strategy and guide you to shape your presence from social content through to a product launch.
Planner
Need some support with comms planning and writing? I can work to a brief for a specific one off project or campaign or write and develop a one off strategy for a small campaign or product launch.
The Strategist
I’ll take care of and support you with analysis, strategy, campaign planning and tactical delivery. Bringing vibrant and innovating ideas, I can integrate myself into your business or team to deliver high quality projects and campaigns with tight turnarounds.
Testimonials
“Great to have Colette as part of the team. Easy to work with and creatively astute. From quick turnaround, agile and in the moment content to high level strategic thinking, Colette set us on a new path and elevated us to the next level across all our social channels.”
David Gray
Content Director at Finisterre
“Working with Colette was always an absolute pleasure. She has an amazing nack for clear communication and was not only able to condense and translate our Financial Statements into digestible Press Releases but was always an incredibly supportive PR when I had to do Press interviews.”
Kim Coles
Finance Director at Lush
“One of the most hard working, diligent and meticulously organized people I have ever had the pleasure to work alongside. Give Colette a project, stand back and marvel in awe at how it all comes together before your eyes. Not only is she efficient and effective in her project management, she’s also super fun to be around. I worked with her in a PR capacity, where she was able to blend her exceptional communication skills with expertise in social media to enhance Lush’s brand communication. Given half the chance, I’d work with Colette again in a heartbeat!”
Karen Huxley
Global PR at Lush
“I’ve worked with Colette on several campaigns across digital and physical retail both in the UK and Japan. Colette’s strategic approach to reach a goal and her attention to detail and coping under a changing environment and working to extremely tight deadlines to be second to none. Wouldn’t hesitate to recommend her to any team or project whether large or small, she’s a real asset”.
Adam Goswell
Tech R&D & Digital Principle at Lush
“It’s been a pleasure bringing Colette on board as a freelancer within our remote creative team. Recently Colette worked with us on developing the tone of voice for one of our clients following a rebrand and subsequently collaborated directly with their founder to create the copy for their new website. Her authentic, fresh writing style immediately captured the essence of the brand and brought their content to life. Our client was delighted and we look forward to working with Colette on more projects in the future.”
Stephanie Williams
Creative director at White Triangle Agency
“Colette worked with us as a freelancer while we were recruiting for a permanent team member. From the day she started, she hit the ground running. From strategy to creative direction and tactical delivery, Colette was able to do it all and delivered a number of key projects across the team. And not only was her work outstanding, but she was a pleasure to work with. In her short time with us, she became a valuable member of the team, and I'd work with her again in a heartbeat if I had the chance.”
Rianna Quigg
Internal Communications Lead at Utility Warehouse
“Colette joined CAPSLOCK as a freelance Strategic Communications consultant and was fantastic from day one! She quickly got to know the company and started adding value straight away. Colette is a great collaborator but can also just take a brief and run with it. She's clearly an expert in what she does! Colette worked on a number of projects and campaigns with me and the wider team during the time she was with us, and her output was incredible. Always fresh ideas and new things to try. Highly recommend! I'm looking forward to working together again in the future”
Clare Eastman
Head of Growth at Capslock